This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand.
From the rented home where he paid Rs 500 a month in the 1990s to the flat he will buy from the one crore won on KBC, Ajeet Kumar's personal journey is a story worth cheering for.
The latest Hollywood updates.
Chitra R shares some traditional festive recipes from Tamil Nadu.
Here's your weekly digest of the craziest and funniest stories from around the world
Rediff reader Charu shares these quick and easy snacks recipes to enjoy this Diwali!
Food blogger Priyadarsini Raj shares two Indian sweet recipes to bring in the New Year.
Check out these nine more models who will storm the runway in sexy lingerie.
Say hello to these delightful foodies from Kolkata!
Caroline Wozniacki upset French Open champion Maria Sharapova in a groundstroke marathon to reach the U.S. Open quarter-finals, while Gilles Simon registered the first big surprise in the men's draw.
His father is a former finance minister. His brother is a minister in the Modi government. But Sumant Sinha wants nothing to do with politics and tells Shreya Jai why he is bullish on the renewable energy sector.
Discovering the charms of Manali's numerous eateries.
A mere pair of shoes sets off the kind of harsh condemnation Indrani draws in these corridors of justice. That she being a woman who killed her daughter -- never mind that she is an undertrial and the crime has not yet been proven -- apart from making her an object of curiosity, also makes her, by perception, more evil than the men that flood these corridors, facing trial for similar or worse crimes.
Who's the hottest pick from this lot? YOU tell us!
From Dudhwa to Veppathur and Havelock Island, the Indian tourism market is booming like never before.
These bloggers are adding fresh flavours to India's vibrant street-food scene.
How to keep it cool in the blazing hot summers?
Syed Firdaus Ashraf goes to the bank to withdraw cash, a day after high denomination notes were withdrawn, and encounters a veritable battlefield.
Coffee is a very small part of the magic that envelopes this beautiful land.
10 Ways Bollywood has kidnapped in the movies.
The BBC is all set to produce daily newscasts in Telugu, Gujarati, Punjabi and Marathi (in addition to the existing Hindi, Tamil and Urdu), Jim Egan, CEO, BBC Global News, tells Vanita Kohli-Khandekar.
A look at the financials of some of the key companies in the Sasikala clan's business empire.
Rediff.com gathers digs deep, to bring you interesting facts about the Democrat and the former White House First Lady.
Do you have an interesting recipe to share? Email it to us!
From nitrogen frozen bhel puri and pav bhaji fondue to duck chilli samosas and paapri pizzas, fine-dining restaurants are now adding a bit of zing to the humble street food
Here's your weekly digest of the craziest and funniest stories from around the world
'When I give advice to my Indian relatives they are shocked.' 'I tell them to eat butter again and eggs and all that stuff.' And eat only so much rice.' 'Instead of having three chapattis, have one.' A must-read interview!
Rava Ladoo, Besan Ladoo, Paneer Kheer and more. You can share yours too!
'If I am able to inspire at least one student in this country with the Spirit of India run, I will feel that my purpose is served.'
PepsiCo India's new CEO admits to being an ardent follower of the world's management gurus and they clearly mould his outlook.
Here's the latest news from the world of glamour and fashion.
Straight talk from Femina Miss India Earth 2011 Hasleen Kaur.
'If you batted an eyelid and drifted the vehicle a little, you'd certainly hit the unsteady rocks and meet your end. Or so it seemed.' 'By the way, did I tell you that we were cruising at approximately 12,000 feet and above?'
